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Aditya Varma Aditya Varma

Sabre: New Regional Director for Strategic Markets

Sabre Corporation, a global technology provider to the travel and tourism industry, has appointed Aditya Varma as a regional director for Sabre Travel Network Middle East (STNME) based in the region’s headquarters in Bahrain.

Varma will lead the sales operations and customer relationships for Saudi Arabia, Bahrain, Oman and Qatar, key growth countries for Sabre in the Middle East.

He is tasked with managing customer relationships, as well as identifying and executing commercial and new sales opportunities to help accelerate growth in the region.

Varma brings more than 20 years of experience in the aviation and travel industry. He has worked across multiple geographies including the Middle East, Africa, India sub-continent and Russia managing multinational teams and growing his sales excellence expertise.

Varma joins Sabre from Travelport where he was the regional manager for distributor markets in Middle East and South Asia. Prior, he held senior commercial positions with KLM and Air Arabia. Varma holds an MBA from the University of Leicester.