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At the World Tourism Organization (UNWTO) & Arabian Travel Market (ATM) Ministerial Forum, it was confirmed that sustainability and inclusive economic growth are the key drivers of Ras Al Khaimah's tourism.

Patronised by H.E. Sultan bin Saeed Al Mansoori, minister of economy, UAE, the panel focussed on tourism's contribution to sustainable growth and diversification in the MENA region and gathered high profile industry leaders.

During his speech, Haitham Mattar, CEO, Ras Al Khaimah Tourism Development Authority, emphasised the importance of collaboration between tourism stakeholders and revealed that sustainability has been identified as a major pillar of Ras Al Khaimah's tourism strategy, Destination 2019, which aims to protect the emirate's unique landscapes and authentic heritage, while achieving ambitious arrival targets.