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In order to highlight the importance of innovation in boosting tourism, Ajman Tourism Development Department (ATDD) organised a lecture on sustainable tourism, in collaboration with United Arab Emirates University.

The seminar, delivered at the university's campus, was led by H.E. Faisal Al Nuaimi, general manager, ATDD, who defined sustainable tourism and discussed the development of guidelines through action and research.

The students had an opportunity to present their views and propose projects for development.

Al Nuaimi showcased successful models of sustainable tourism in the emirate and stressed that the development of the industry is largely reliant on the ability to build a database of the local tourism sector as well as through workshops and lectures to keep up with the local and international trends.