A strategic initiative by the Dubai College of Tourism (DCT), under DTCM, the Dubai Way training has been launched to train every customer-facing employee in the hospitality and customer service industry on the standards of customer service that define the Dubai brand.
Emaar Hospitality Group’s senior leadership had committed to the Dubai Way training, with the CEO, chief operating officer, corporate directors, general managers and other senior leaders completing the programme in April.
A goal was then set to train all guest-facing associates to complete the training by June, which has now been accomplished.