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Aiming to become the city with the lowest carbon footprint in the world, Dubai aims to reduce its carbon emissions by 16 percent by 2021 Aiming to become the city with the lowest carbon footprint in the world, Dubai aims to reduce its carbon emissions by 16 percent by 2021

DST Initiative Gains Momentum at ATM

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) promoted its Dubai Sustainable Tourism (DST) initiative at this year’s Arabian Travel Market (ATM).

DST aims to position Dubai as one of the world’s leading sustainable tourism destinations, primarily through an ongoing programme dedicated to improving and encouraging conservation of its resources and reducing its tourism industry’s carbon footprint in line with Dubai’s Carbon Abatement Strategy.

At ATM, Dubai Tourism highlighted the events, activities and tools that have helped bring about significant changes in the way the emirate’s hotels develop and run sustainability practices and processes.

As part of DST, Dubai Tourism successfully launched Dubai Sustainable Tourism Awards, introduced 19 new standards to support effective resource management across various hotel classifications, and developed new tools including a toolkit, 12 Steps to Sustainability.

Yousuf Lootah, executive director, tourism development and investments, Dubai Tourism, noted, “With Dubai’s hospitality industry set to expand and absorb increased visitor volumes in line with Dubai’s Tourism Vision to attract 20 million visitors by 2020, the initiative has an even more crucial role to play towards ensuring sustainable development of the city’s hospitality sector.”