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Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and Emirates Heritage Club have signed a memorandum of understanding (MoU) to protect, and revive national heritage, as part of a coordinated strategy to bolster Abu Dhabi's position as a global cultural tourism destination.

Focussing on an enhanced joint association in the fields of tourism, culture, and marketing, the agreement aims to boost the emirate’s cultural activities sector in order to attract local and international visitors.

H.E Saif Saeed Ghobash, director general, TCA Abu Dhabi explained that signing the MoU falls within the framework of the emirates objective of establishing a strong link between the emirate’s rich past and cultural vision for the future.