Commenting on the launch, H.E. Mohamed Khalida Al Mubarak, chairman, Abu Dhabi Tourism & Culture Authority and Tourism Development & Investment Company, noted, "Sir Bani Yas Cruise Beach gives Abu Dhabi a competitive advantage by enabling double-emirate calls and demonstrates the effectiveness of the emirate's coordinated stakeholder approach to the development of Abu Dhabi's cruise sector."
In its first season, the destination is expected to attract around 60,000 tourists from 39 cruise line calls.
Hailed as the first of its kind in the region, the island boasts a range of facilities and wild-life based excursions.
