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In an exclusive long term agreement with Travelport, Al Hashim Travel will now benefit from the travel commerce platform's mechandising technology, Travelport Smartpoint.

The Saudi-based agency currently operates 10 branches in the Eastern province, with plans to expand across the country this year.

Commenting on the announcement, Asgar Khan, general manager, Al Hashim Travel, noted, "Travellers are increasingly expecting a more personalised travel experience.

They want more choice and flexibility when they book.

Travelport's technology is cutting edge in enabling us to meet and exceed our customers' expectations around new travel trends."