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Fadhlillah Fadhlillah

Salam Standard and TCA Abu Dhabi Collaborated


In order to educate hotels, attractions and other key industry stakeholders about the potential of Halal travel, Salam Standard partnered with Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) to offer a one-day workshop.


Faeez Fadhlillah, CEO, Salam Standard, highlighted, “Given the growth potential of the Muslim travel market, which generates USD139 billion in GDP and accounts for 4.5 million jobs worldwide each year, promoting Halal friendliness as a key selling point not only makes good business sense for individual tourism industry providers, but has a wider economic impact for destinations that buy-in to the concept.”


The event provided solutions on how to meet the needs of global Muslim travellers, in line with TCA Abu Dhabi’s strategy of becoming a leading Halal destination.