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Hamad International Airport (HIA), in partnership with Qatar Ministry of Transport and Communications, was an official sponsor of QITCOM 2017, an exhibition hailed as Qatar's biggest annual digital event.

Held at the Qatar National Convention Centre on March 06 – 08, the occasion, titled QATAR - Towards a Smarter Future, created a platform for stakeholders from all sectors to exchange ideas and collaborate towards achieving the vision of a technologically smarter future of the country.

As the official partner, HIA presented Smart Airport Program, a digital transformation project, showcasing some of the most innovative and cutting-edge technologies, such as a new smart watch app and augmented reality offering, which enables visitors to discover unique art exhibits on display at the airport.