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Ahead of the Arabian Travel Market (ATM), taking place at Dubai World Trade Centre on April 24 – 27, Bahrain Tourism and Exhibition Authority (BTEA) is launching a robust marketing campaign, with the aim of increasing tourism arrivals 36.2 percent by 2018.

In other words, the Kingdom expects to welcome 15.8 million annual visitors by 2018 which will place the country's tourism industry on track to achieve its USD1 billion target by 2020.

To meet the objective, various strategic initiatives will be implemented, such as increased investment into tourism infrastructure, the modernisation of Bahrain International Airport, and the opening of Avenues Bahrain Mall, to name a few.

With seven offices worldwide, BTEA will focus on source markets in Europe and Asia.