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GTA Middle East has signed an exclusive three-month agreement with Geneva Tourism & Conventions Foundation in a common effort to encourage family and leisure travel from the GCC region to Geneva.

The partnership includes incentives and special rates for independent travellers and travel agents when booking hotels and attractions in the Swiss city. ]

Commenting on the collaboration, Rami Mashini, vice president, sales and marketing, Middle East, Africa & Turkey, GTA Middle East, said, "[The partnership] presents a range of exclusive offers, providing tempting benefits for our travel trade retail and wholesale partners, enticing them to help drive more GCC travellers to the destination."