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Outdooractive Acquires ViewRanger to Create World-Leading Online Platform for Outdoor Tourism

Bavaria-based Outdooractive, Europe’s largest outdoor portal for hiking, cycling, mountain biking and skiing, has acquired UK-based ViewRanger, featuring a range of additional destinations and exceptional routes and trails, across the globe.

ViewRanger, which is based in Cambridgeshire, in the UK, is a GPS navigation app which runs on iPhone, iPad, Apple Watch, and Android smartphones and watches. It is used by more than 4,6 million explorers around the world to plan, navigate, and share outdoor adventures.

ViewRanger also works with more than 600 organisations – including national parks and major outdoor brands – who publish and promote route guides through the app; and is used and trusted by more than 500 Search and Rescue teams across Europe, the US and Canada.

Hartmut Wimmer, CEO, Outdooractive, commented, “Our two brands complement each other perfectly and we have already been working closely with ViewRanger to consolidate our combined routes and showcase additional destinations to a wider community of subscribers across both platforms.”

The outdoor adventure market in Europe and the UK, is expecting major growth, as social restrictions, in the wake of the COVID-19 outbreak, are gradually lifted. Initially research suggests that staycations and local tourism will be the first to recover, but given time international visitors will want to experience the great outdoors as well.