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The impact of COVID-19 may allow VR to permanently shake off its image of being a gimmick in the tourism sector. Hype behind the technology in recent years has often been greater than actual usage, especially for leisure purposes. However the longer this pandemic impacts travel for, the higher the chance that consumers and organizations adopt this technology on a more permanent basis, according to GlobalData, a leading data and analytics company.

British Airways (BA) customers will be transported to their own 3D cinema in the skies as the airline exclusively trials a new virtual reality (VR) headset in a UK first.

Iberia and Inflight VR, a company specialised on applying virtual reality to the travel industry, have joined to incorporate VR technology on Iberia aircraft.

UAE real estate development company, Emaar Properties, took its At the Top, Burj Khalifa enhanced Mission 828 virtual reality experience (VR) to this year’s Arabian Travel Market (ATM).

Tourism Australia has published an overview of its research into the potential of virtual reality (VR) for destination marketing, revealing the ability of emerging VR technologies to provide unprecedented ways for consumer to be immersed and engaged with countries.

Rolls-Royce Motor Cars customers are now able to immerse themselves in a virtual reality (VR) experience, following work conducted by nine students of Nanyang Polytechnic's School of Interactive & Digital Media.

Aiming to offer more retail options to travellers passing through Hamad International Airport's (HIA) main passenger terminal, Qatar Duty Free (QDF) has collaborated for the third consecutive year with Parfums Christian Dior to launch Maison de Parfum by Dior pavilion, featuring the company's perfume collection.

Etihad Airways, in association with Lakmé Fashion Week, hosted fashion designer Manish Malhotra, in Abu Dhabi, as part of the airline's latest initiative as the preferred carrier of the global fashion industry.