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The impact of COVID-19 may allow VR to permanently shake off its image of being a gimmick in the tourism sector. Hype behind the technology in recent years has often been greater than actual usage, especially for leisure purposes. However the longer this pandemic impacts travel for, the higher the chance that consumers and organizations adopt this technology on a more permanent basis, according to GlobalData, a leading data and analytics company.

British Airways (BA) customers will be transported to their own 3D cinema in the skies as the airline exclusively trials a new virtual reality (VR) headset in a UK first.

Iberia and Inflight VR, a company specialised on applying virtual reality to the travel industry, have joined to incorporate VR technology on Iberia aircraft.

Etihad Airways has started trialling SkyLights Aero Virtual Reality (VR) entertainment technology at its flagship First Class Lounge and Spa Business Class Premium Lounge at Abu Dhabi International Airport’s Terminal 3.