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On the back of new trends in the airline sector related to digitalisation and emergence of customer experience as a key brand differentiator, Sabre introduces its retailing solutions set to assist the airlines in strategic growth.

Sabre supports Emirates with industry-leading technology that personalises the travel experience for consumers by enabling them to easily purchase a range of customised fares.

Sabre will be the first technology provider to introduce FlightGlobal's live data feeds into its global distribution system and travel booking platforms, offering a real-time air shopping experience and smarter connectivity.