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2018 was another successful year for, one of the leading online search and booking platform for halal-friendly travel.

Muslims are the world’s fastest-growing religious group and by 2030 (Source: will make up an estimated 25 percent of the world’s population.

Muslim travellers will spend USD157 billion by 2020, driven by millennial travellers, with the top outbound market remaining to be Saudi Arabia, which will grow 17 percent over the next three years alone, to reach USD27.9 billion.

With between 400,000 and 600,000 thousand Muslim visitors arriving in South Africa annually, Halal tourism is a market with huge growth potential for the country that has remained relatively untapped.