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Sabre Corporation, a leading software and technology company that powers the global travel industry, recently announced that Sabre and Google are developing an artificial intelligence (AI)-driven technology platform that is an industry first in travel.

Middle East: To travel or not to travel? Undoubtedly this is one of the top questions millions of leisure travellers in the Middle East and around the world are asking themselves, their family, and peers. The focus of Amadeus’s latest research explores the leisure traveler’s mindset towards planning and purchasing upcoming travel amidst the realities of COVID-19.

To do this, Amadeus got the opinions of +8,500 CheckMyTrip users from around the world through a quantitative and qualitative survey. The research gives us very good reason to be hopeful about the travel industry’s future. 

Amadeus’s research findings, outlined in the eBook Destination X: Where to Next - What Leisure Travellers Want in a COVID-19 World, shows consumers have a healthy appetite for travel despite the ongoing challenges and unknowns that still lie ahead.

  • Travellers want and have the means to get back out there. Nearly three-quarters say they want to travel within the first three months of restrictions being lifted.  The challenge travellers face is more about when, where and how they can best venture out. For example, nearly 82 percent of respondents in MEA say they would consider international trips once restrictions are lifted, but only 55 percent say they expect to have the same or more budget for leisure travel as they did before.  From how far, to how long, to how often - travelers are clear about what they are willing to consider to start traveling again.


  • Details increasingly matter. Travellers’ appetite for flying, staying at hotels, and traveling by train and rental car remain overwhelmingly strong. Yet nearly 84 percent of travellers surveyed in the MEA region say information on COVID-19 prevention measures are ‘very important’ to know up front before they book a hotel, with 75 percent saying the same for air travel. Price continues to play a role in decision-making, but other COVID-19 related factors now weigh in as travelers take their time to fully evaluate both their destination and transit options.  Customisation and personalisation are key cornerstones of the trip.
  • Contingency plans are no longer optional. Travel insurance grows in prominence with young and old.  At least one-third of all respondents say they are seeking more travel insurance coverage than before COVID-19. Specifically, 79 percent of those surveyed globally see insurance as a necessity when travelling internationally. Flexibility to make changes or collect refunds are just one part of the leisure traveller’s overall insurance cost benefit equation.


Travel agents are far from passé.  Travellers now place a higher premium on problem solving and support, especially for longer journeys. 70 percent of all those surveyed were open to custom travel experiences, either advised by travel agents or designed themselves. With an array of uncertainties still unfolding, Amadeus sees the potential for travel sellers to play a bigger role in helping consumers successfully navigate their options throughout all phases of their trip

Travelport, a leading technology company serving the travel industry, on September 02 announced the renewal of a multi-year content agreement with Korean Air, the country’s largest airline and national carrier.

Marmul Travel and Tours, one of the leading travel companies in the Sultanate of Oman, has renewed its agreement with a leading technology provider, Sabre Corporation to support its strategic plans and help overcome the impact of the COVID-19 pandemic.  

Travelport, a leading technology company serving the travel industry, recently announced the signing of a new multi-year content agreement with Air New Zealand.

Mindsay, the leader in conversational AI for the travel industry, and Sabre Corporation, a leading software and technology provider that powers the global travel industry, recently announced the official launch of a customer service automation solution for airlines, OTAs, and TMCs.

Driving a program of modernisation to ensure Queen Alia International Airport (QAIA) retains its reputation for delivering excellent customer services, Airport International Group has turned to Amadeus as a strategic partner for a major modernisation of the airport’s systems to deliver a foundation for innovation and the flexibility to react to new market dynamics.

Expedia Partner Solutions (EPS), one of the B2B brands of Expedia Group, has announced a new collaboration with, a leading cryptocurrency-friendly accommodation booking platform.

Sabre Corporation,  a leading software and technology provider that powers the global travel industry, recently announced an enhanced partnership with one of India’s largest travel companies, Akbar Travels of India, cementing a valued two-decade long relationship between the two firms as Akbar forges ahead with plans for domestic and overseas growth.

Pakistan International Airlines (PIA) has reached a landmark agreement in distribution with Amadeus, giving PIA full access to Amadeus’ global travel seller network.