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Australia-New Zealand Marks New Stage in Tourism Recovery

Following the fact that Australian and New Zealand residents are be able to travel between the two countries with no quarantine restrictions which commenced April 19,  Ralph Hollister, analyst, travel and tourism, GlobalData, a leading data and analytics company, offered his view on the situation:

“The announcement marks a new stage for the region’s travel recovery due to the reliance that both countries place on one another for tourism visits and expenditure. According to GlobalData, New Zealand has consistently been Australia’s top source market since 2009, with 1,4 million visitors in 2019 - the last full year of travel unaffected by the pandemic. Vice versa, Australia has consistently been New Zealand’s top source market since 2009, with 1,5 million visitors in 2019. The new Trans-Tasman bubble will help to accelerate regional recovery for all companies involved in the travel and tourism industry.”

Hollister added that it could be argued that this is an even bigger win for New Zealand. Since October, New Zealand travelers have been allowed to enter most Australian states without quarantine (but do have to quarantine on return). This has meant that tourism from New Zealand has been occurring in Australia, although at reduced numbers. However, this allowance has not been reciprocated by New Zealand, which has taken a zero-risk approach to the pandemic and has kept its borders shut since March. Although this has resulted in few COVID-related deaths, it has left many parts of its tourism sector clinging on for dear life, with the value of domestic tourists being significantly lower than their international counterparts.

“According to GlobalData, the average expenditure of a domestic tourist in New Zealand was USD215 in 2019. However, the average expenditure of an international Australian tourist was USD3,274 in the same year, showing how much value has been lost for New Zealand’s tourism sector since the closing of its borders.Visiting Friends and Relatives (VFR) travel will be likely to rebound first due to the newly formed bubble. Prior to COVID-19, about 600,000 Australians would visit family and friends in New Zealand each year. According to GlobalData, this means that approximately 57 percent of international VFR visits to New Zealand in 2019 would have come from Australians. With travel being restricted for a year, demand for VFR tourism will be sky high and airlines will be ramping up capacity as a result.”

Hollister  concluded, “With high levels of pent-up demand for international travel going both ways between Australia and New Zealand, both nations are likely to see the economic benefits of international tourism soon after restrictions are dropped. However, safety and COVID-19 precautions need to remain of high importance for this bubble to be sustainable.”