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Uganda Uganda

Uganda Tourism Board Launches the Sixth Pearl of Africa Tourism Expo

Amidst optimism and rays of hope in reviving the tourism sector, the Uganda Tourism Board (UTB) recently officially launched the Sixth Pearl of Africa Tourism Expo (POATE 2021) the first-ever virtual tourism expo.

POATE is a tourism exposition organized annually by the UTB. It brings together domestic, regional and international tour operators, travel agents, destination agencies and various players in the tourism trade to network and facilitate tourism business.

 The Launch of POATE 2021, which will take place from April 27-29 under the theme: Restarting Tourism for Regional Economic Development comes amidst a slowdown in the growth of Covid-19 cases just as 350 million doses of the Covid-19 vaccine are being administered worldwide, according to the World Health Organisation.

 Lilly Ajarova, CEO, UTB stated that the decision to go virtual was not only informed and influenced by the unique physical and logistical challenges posed by Covid-19 and the associated limitations, but it was also out of UTBs desire to leverage the internet to bring on board as many participants as possible.

 “We have built, a specialised virtual meeting platform that shall facilitate one-on-one meetings, virtual speed networking sessions as well as live conference sessions for domestic, regional and international tourism players”, she said.

 Participants for POATE 2021 will be vetted through a set of criteria that has been developed by the National organizing committee to ensure they are of the right caliber to showcase Destination Uganda’s offering.