With the COVID-19 lockdowns occupancy plunged in April and May, but as domestic travel re-started mid-year on the back of government-initiated ‘We Travel Together ‘incentive, the destination has slowly but surely gained traction from both fly and drive-in Thai markets.
Khao Lak’s surf scene has become a national social-media sensation with Pakarang Beach and Memories Beach Bar the epicenter of a photo tourism movement - bolstered further by Instagram favorite hotels, Michelin Guide Southern-Thai restaurants, and the rediscovery of Takua Pa Old Town.
Over the past five years, the expansive white sand oceanfront strip of destination hotels in Khao Lak has continued a march North towards Takua Pa. Fueling much of this development is larger greenfield land parcels and a nearly completed four-lane highway expansion from the gateway airport in Phuket. C9’s report indicates a hotel supply of 114 registered tourism establishments with 9,542 rooms and a further 2,283 keys in the pipeline. With 73 percent of incoming supply being chain operated, the influx of global brands includes Pullman, Marriott, Sheraton, AVANI, and Holiday Inn.