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The IMEX Group is taking a new approach to its education and content strategies for the year by introducing an annual Talking Point.

The single, headline theme will allow the company to plan and respond more dynamically to rising trends and issues within the international MICE industry.

The 2017 IMEX Talking Point is based on purposeful meetings on how to plan with deeper meaning, innovation and insight in mind.

It will be featured explicitly through a range of new initiatives and implicitly within the programmes for both IMEX in Frankfurt and IMEX America for this year.

Carina Bauer, CEO, IMEX Group, explained the thinking behind the new move, "We are committed to continually adding to the value of the learning and networking opportunities we provide through our trade shows.

That means we have to keep ahead of industry trends and keep talking to all our visitors and exhibitors to discover their problems and needs and decide how we can help solve them."