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In the context of promoting the airline and its offerings to new customers,'s branding team has recently created a flexible branding space in the airline's check-in area at Edinburgh Airport.

The initiative involved the installation of 15 TV screens, displaying the company's famous red livery, generating a space of 9m2.

The massive installation took place over four nights, where a team of engineers carefully installed the new technology.

Chris Carter, senior marketing, executive,, commented, "We use digital screens as part of our branding elsewhere – but we normally only install one at a time!

The install of 15 screens is the biggest digital branding install we have ever done – and the result looks great!"