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gta, one of the global distributors of accommodation and destination services and Bokun, the business-to-business distribution platform, announced a series of online conferences to discuss the future of their product distribution with tours and activities suppliers.

Hjalti Baldursson, CEO, Bokun, commented on the conferences, "Technology is a driving force in the change of distribution for tours and activity suppliers, […] we believe the online conferences to be an excellent forum for having an important dialogue with industry partners. "

Bokun and gta are also working towards creating a powerful system which will integrate all gta tours and activity products into Bokun.

By subscribing to Bokun's technology, gta commits to provide suppliers with improved and easy to use technology and help them to drive their global business forward.