By browsing on our website, you are agreeing to our cookies policy.

 
 
 

 

 

In 2017, the vacation hotels that started using Mobilis Pro registered an average increase of 31 percent in their conversion rate In 2017, the vacation hotels that started using Mobilis Pro registered an average increase of 31 percent in their conversion rate

Roiback: 51 Percent of Hotel Bookings Occurred Via Mobile

Roiback, specialist in the management of the direct channel of hotel sales, revealed more than half of searches for hotel reservations this summer have been made through by mobile phone and generated 19 percent of the total sales.

In this context, Roiback has discussed the importance of streamlining and facilitating the reservation process through the smartphone.

Rebeca Gonzalez, managing director, Roiback, said, "Mobile traffic has grown exponentially in recent years, reaching over 50 percent of the total traffic on hotels websites. But, very often, this traffic does not translate into a reservation. In conclusion, it is not the same to have a mobile designed solution than a responsive website."

To respond to market demands, Roiback has launched Mobilis Pro, described as one of the most cutting-edge products in the sector.