In this context, Roiback has discussed the importance of streamlining and facilitating the reservation process through the smartphone.
Rebeca Gonzalez, managing director, Roiback, said, "Mobile traffic has grown exponentially in recent years, reaching over 50 percent of the total traffic on hotels websites. But, very often, this traffic does not translate into a reservation. In conclusion, it is not the same to have a mobile designed solution than a responsive website."
To respond to market demands, Roiback has launched Mobilis Pro, described as one of the most cutting-edge products in the sector.