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Longer Time Searching for Flights Instead of Experiencing Them

Today’s travellers spend an average of 3.5 hours finding the perfect flight, according to a consumer poll from Sabre, highlighting the vast array of flight options available to travellers today, and the potential dilemma of easily finding an appropriate flight.

The study also found that airlines were the businesses people were more willing to share information with in return for a more personalised experience. In addition, almost one in five consumers expect airlines to offer them completely unique travel packages. Almost one in four also expect airlines to recommend entire flight experiences tailored towards all of their individual preferences.