The three-day event welcomed 49 European buyers from 13 European countries. Prague with more than 4,500 events per year, new congress centre’s openings and largest congress hotels renovations, is on the rise.
The buyers, mostly representing the corporate event planners mostly coming from the UK and South Europe, got familiar with the Prague MICE offer during the one-to-one meetings with Prague suppliers at all-morning B2B workshops. During the workshops, the total of 750 pre-scheduled meetings took place within two days.
Except the workshops, hosted buyers had a chance to admire the plentiful treasures of Prague history at two optional city tours, explore Prague venues at various site visits focused among others on luxury segment, large events, and general overview.