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Aiming to promote Europe as a tourist destination, European Union (EU) launched Partnerships in European Tourism, a programme of educational conferences and matchmaking events, funded by the European Commission and delivered by a consortium made up of the European Tourism Association (ETOA), the European Travel Commission and the European Association of Travel Agents and Tour Operators.

The launch event will take place in Venice on January 19, 2018, while the second event will take place in Berlin in March 2018, coinciding with ITB Berlin.

Recognising that many intercontinental tourists see Europe as a unified destination, the programme will not focus on countries, cities or specific sights but instead on themes and routes of interest to the visitor, such as family travel, culture and