Findings showed that from the travel agents, personalisation and streamlined service are key motivators for today’s luxury traveller who expects immediate, one-stop-shop, customised travel experiences.
Moreover, in the aviation sector, Claire Bennett, executive vice president, American Express Travel, noted that air travellers are opting for the convenience and value of paying one first-class fare to get it all, enhancing their overall experience.
“Today, affluent consumers are more knowledgeable, are often in control of their travel experiences and across all ages, are in pursuit of curation, comfort and convenience. […] Consumers know what they want, and are becoming savvier about making their needs known to travel brands,” added, Bennett.
