The platform brings together the content from around 600 social media channels of its almost 300 global travel brands.
Magnus Huttenberend, head, digital communications, TUI Group, commented, "TUI's brands range from airlines to cruises and from hotels to tour operators.
Each of them has a genuine treasure of stories, now recovered through travel.me. For the first time, we tie together the content of all brands under one digital roof – in line with our oneBrand strategy.
Thanks to multiple content use, we have created the largest branded content portal in the tourism sector."
The interactive site is available in two languages, German and English.