Portions of these funds have already been donated to the American Red Cross, the charity’s disaster relief partner, to aid victims in the aftermath of 2017’s powerful hurricanes and wildfires.
Members of the company’s loyalty programme, Best Western Rewards, also supported disaster relief efforts through the donation of points.
As a result, Best Western Hotels & Resorts contributed an additional USD250,000 to the American Red Cross to bolster relief efforts associated with Hurricanes Harvey, Irma and Maria. These funds were used to provide critical services to disaster victims such as meals, emergency shelter and medical assistance.
