This initiative challenged undergraduate university students in Thailand to create a real-life business plan for Best Western Rewards – the company’s guest loyalty programme.
After more than two months and almost 50 entries, the top five teams were invited to take part in a live final event at Best Western Plus Wanda Grand Hotel, Bangkok, which took place on October 19. The winners were awarded an all-expense paid four-day, three-night trip to Tokyo, with accommodation at the Best Western Tokyo Nishikasai Grande.
