The region also sees company veterans Roland Jegge and Melissa Gan assume expanded responsibilities in their new roles as senior advisor and chief commercial officer respectively.
Berrivin has decades of experience in the hospitality industry and is a fourth generation hotelier who grew up in his family’s hotel business that included four properties. He has extensive industry experience having started his career with the Lucien Barrière Hotel Group in France and having held various positions with Accor Asia.
Berrivin joined BWH Hotel Group, WorldHotels’ parent company, in 2015 as managing director – Asia, and has played a pivotal role in dramatically growing the company’s presence with particular success in driving development of upscale brands across APAC.
During his tenure with BWH Hotel Group, Berrivin has helped to grow the company’s presence, especially in the upscale and boutique segments. He also implemented several key initiatives to drive improved results to the regional hoteliers, including improved Revenue Management services, sales and marketing support, new architectural and design services, and additional training for upscale properties.
In his new role with WorldHotels, Berrivin will be responsible for all aspects of the operation of WorldHotels in the region and will focus his efforts on hotel development and growing brand awareness.