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Princess Cruises and Chinese People's Association for Friendship with Foreign Countries (CPAFFC) have officially inaugurated Majestic Princess' journey from Rome to China.

The 37-day voyage will feature a cultural exchange programme themed Telling the Chinese Story along the Silk Road Sea Route, docking in various European, Middle Eastern and Asian ports, coupled with performances by entertainment groups and orchestras for more than 6,500 guests from 40 countries.

Li Xiaolin, president, CPAFFC, said, "We continually develop innovative ways to communicate the China story by utilising more active and engaging programmes to present China's diverse culture along the Sea Silk Road.

Our efforts support the economic development of the Belt and Road initiatives and boost the cultural communication between countries along the route."