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Enterprise Holdings has announced plans to enter the Vietnamese market with its flagship brand, Enterprise Rent-A-Car, alongside its National Car Rental and Alamo Rent A Car brands.

An affiliate of MP Logistics has also been appointed as the rental brands first franchisee in Asia.

This appointment not only marks a historic milestone in the brand's ongoing global expansion, but reflects the company's broader strategy to build an extensive network of transportation services that deliver value, choice and virtuous customer service to business and leisure travellers around the world.

"Our robust growth is a tribute to the strong international reputation of our brands," noted, Peter Smith, vice president, global franchising, Enterprise Holdings, who highlighted the company's rapid expansion and integrated global network.