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Rolls-Royce Motor Cars customers are now able to immerse themselves in a virtual reality (VR) experience, following work conducted by nine students of Nanyang Polytechnic's School of Interactive & Digital Media.

The Singapore-based pupils were invited to create a simulated world that offers potential customers an insight of Rolls-Royce's signature bespoke services through an immersive 360-degree motion graphics videos.

"[The brand's] commitment to this project is another example of how the company deeply values the nurturing of young talent […]," explained Paul Harris, regional director, Asia Pacific, Rolls-Royce Motor Cars.