As part of Marriott’s first phase of service enhancements, its new storefront on Fliggy is designed to elevate the digital experience for Chinese consumers.
Having begun in April, the new storefront features approximately 6,000 hotels from across Marriott’s global inventory, presented in a Chinese traveller-friendly layout.
Fliggy’s PPP functionality will be offered to qualified Fliggy users at more than 1,000 hotels globally, including more than 270 hotels in the Greater China region, where the service is already available.
To complement these enhancements, Marriott expects to certify over 1,000 hotels globally in its Li Yu programme, designed to provide travellers from China a warm welcome and the comforts of home anywhere in the world they may go.
“China is the leading market for mobile payments,” outlined Peggy Fang Roe, chief, sales and marketing, Asia Pacific, Marriott International. “65 percent of Chinese tourists have used mobile payments on their most recent trips overseas.”