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Malaysia's Ministry of Tourism and Culture and ITB Berlin have recently announced that the southeast Asian nation will be the show's Official Partner Country in 2019.

The partnership was solidified during a ceremony at ITB Berlin 2017 and is part of Malaysia's broader plan to increase awareness of its natural and human assets.

David Ruetz, head, ITB Berlin, stated, "Malaysia has had a very serious presence at ITB Berlin for many years, and we have been very impressed by the development of this nation's tourism offering.

While negotiations are still under way with several suitors for the 2018 edition, [...] we are happy to work on this longer-term plan with our Malaysian friends."