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Changi Airport Group (CAG), Singapore Tourism Board (STB) and Singapore Airlines (SIA) launched the second edition of Singapore MICE Advantage Programme (SMAP) at IMEX Frankfurt.

The joint initiative seeks to provide a differentiated and seamless Singapore business event for MICE organisers and visitors, this year with new and improved benefits, aimed to further refine the experience.

Coinciding with the above, the In Singapore Incentives & Rewards (INSPIRE) programme for Europe and North America will also be extended for an additional year until December 31, 2018, after been first launched in 2016 in partnership with CAG and SIA.