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TAT and Sharp will also jointly produce a second 8K video in line with the marketing theme Open to the New Shades TAT and Sharp will also jointly produce a second 8K video in line with the marketing theme Open to the New Shades

TAT and Sharp Corporation Launch Tourism Promotion Film

Tourism Authority of Thailand (TAT) unveiled a tourism promotion film produced in partnership with Japan’s Sharp Corporation using the latest 8k revolutionary technology for ultra-high-definition images.

Launched for the first time in ASEAN, the Amazing Thailand 8K campaign features visual depictions of festivals and attractions in various locations in Thailand, including the Songkran festival and gastronomic, cultural and heritage sites of Bangkok, Ayutthaya, Ang Thong, and Nong Khai.

Tanes Petsuwan, deputy governor, marketing communications, TAT, said, “The cooperation between TAT and Sharp is a new dimension of leading technology in the future. It is a tool to promote the beauty of Thailand’s tourist attractions, lifestyle and arts.”

The film was launched at a press conference on July 11, by Yuthasak Supasorn, governor, TAT.