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Tourism New Zealand is helping make the country destination ready Tourism New Zealand is helping make the country destination ready

ATEED Launch Destination Management Plan

New Zealand’s Auckland Tourism, Events & Economic Development (ATEED) has launched an innovative destination management plan.

Destination AKL 2025 is the culmination of nine months of research and collaboration involving over 1,000 people.

“ATEED has proactively taken action to prepare for and gain from the many benefits increased visitors will deliver,” highlighted Stephen England-Hall, Chief Executive Tourism New Zealand.
Working together with the city council, industry partners (including Accor Hotels, Sky City, and Auckland Transport), and central government, the organisation has created a collaborative, unified plan to promote the Auckland visitor economy and proactively resolve potential problems.”

Destination AKL 2025 Plan aligns with the Auckland City Council’s plans and acknowledges a shared responsibility between residents and visitors for addressing the challenges of a region.