According to the consulting company, while tourism is still about enjoying visceral real world experiences, its modern marketing is not.
Tourism marketing is increasingly dominated by the relentless science of artificial intelligence, specifically semantic search.
This means that if operators want their destination to earn market share or better, Google has to be on their side.
When a person conducts online travel search today, Google takes into account information such as his or her geographical location, previous search history, and interests, as reflected by social media interactions.
If the user makes the right steps, the service or destination will be presented among the search results that fully match the user’s intent and delivers customers who will love their product.