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With one billion active monthly users, WeChat could provide a gateway into the lucrative Chinese tourism market With one billion active monthly users, WeChat could provide a gateway into the lucrative Chinese tourism market

GlobalData: Tourism Brands Should Embrace China’s WeChat

As Chinese tourists are anticipated to number almost 191 million by 2021, GlobalData, a data and analytics company, suggested that global tourism brands should embrace tools such as China’s popular WeChat app.

WeChat is a Chinese multi-purpose social media mobile application software, developed by tech giant Tencent. GlobalData suggests WeChat presents a promising channel for global tourist players looking to tap into the massive Chinese travel market.

Konstantina Boutsioukou, associate analyst, travel and tourism, GlobalData, elaborated, “WeChat, with almost one billion active monthly users, has become embedded into the daily interactions and activities of Chinese people. Global tourism players must capitalise on the new features of WeChat to raise brand awareness and ultimately drive sales.”

According to GlobalData, China is already the world’s largest outbound tourism market with 136.5 million Chinese travelling abroad throughout 2017. The country’s outbound market is substantially larger than the US, which currently ranks second concerning international departures. By 2021, China is expected to remain by far the first largest outbound market, with 61.2 million more outbound tourists than the US.