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PIA Chooses Amadeus as its Long-Term Distribution Partner

Pakistan International Airlines (PIA) has reached a landmark agreement in distribution with Amadeus, giving PIA full access to Amadeus’ global travel seller network.

Through this new agreement, Amadeus-connected agencies will now be able to book PIA’s full suite of domestic and international inventory through the Amadeus Travel Platform. 

Given the unprecedented challenge that the travel industry is facing, never before has distribution strategy and reach been more important for an airline.

“We have undertaken a significant transformation program at PIA, and now we’ve found the right distribution partner with global reach to drive our future growth. This deal brings us international presence in markets we did not have to date, ensuring that more travel agencies across the globe can book and sell our offer,” said Abdullah H. Khan, general manager, public affairs division, PIA.

Amadeus-connected travel agents will have full and seamless access to PIA's flight schedules, load changes, seat maps and ancillaries, including real-time updates.

This agreement will also enable interlining possibilities for global travellers connecting with most of Pakistan’s cities, including Karachi, Islamabad, Lahore, and Peshawar; and will add to business traffic, as domestic and global business travelers will be able to book PIA content through Amadeus-connected corporate agents.