There was a relevant memorandum of understanding (MoU) signing ceremony in Shanghai, China, on June 27.
According to the agreement, the two sides will focus on New Zealand customised travel product development, especially for independent travellers. Areas of cooperation range from creating in-depth experiences to marketing and brand awareness and more. Through this agreement, Ctrip looks to further deepen its presence in the New Zealand market to provide one-stop integrated marketing solutions for Chinese travellers.
Amongst other officials, Victor Tseng, vice president, Ctrip, and Chen Guanqi, regional general manager, destination marketing, Ctrip, attended the MoU signing ceremony.