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Michael Piro Michael Piro

Wink Hotels Launches with Domestic Market Family First Concept

Wink Hotels, a sleek, chic and vibrant lifestyle brand, locally born and locally positioned to tap into the booming domestic travel market in Vietnam, is poised to redefine affordable luxury across the country as it readies to open its debut hotel later this year.

Wink Hotels has long had the domestic market in its sights and with 48 percent of Vietnam’s 96 million population under the age of 34, the brand is set to become a vital proposition for young, aspirational and highly mobile business and leisure travellers.

“These are exciting times for the Vietnamese hospitality industry. There’s a massive, underserved market segment currently and it is our clear ambition to serve and inspire this youth market with a new and dynamic brand of hospitality,” said Michael Piro, CEO, Wink Hotels. “Wink Hotels will be modern, bold and resolute in personality – reflecting a strong cultural identity – while being deeply respectful of Vietnamese traditions. At the same time, we offer guests a fun and connected destination experience.”

The first Wink branded hotel will be the 237-room Wink Hotel Saigon Centre @ 75 Nguyen Binh Khiem, opening in quarter four of this year. Properties to follow include the 243-room Wink Hotel Danang Centre @ 178 Tran Phu and a third in riverside Danang as part of a mixed-use complex with a 60 m façade on Tran Hung Dao Street, along the Han River.