This content will inspire international travellers to visit the US. Accomplished content creators, storytellers, and influencers will visit various points of interest, events, and attractions across the country in visually arresting vehicles branded with #UnitedStories.
To successfully execute this storytelling strategy, Brand USA has partnered with Beautiful Destinations, the world’s largest tourism community on social media and a global media brand dedicated to capturing best-in-class travel content. The collaboration allows Brand USA to continuously generate content at the speed of consumption and showcase the breadth and depth of the USA like never before.
“As a nation, we want to share our stories with the world and invite them to experience our people and destinations first-hand. United Stories will help travellers understand places more deeply, meet real people, and uncover local perspectives to activate their wanderlust,” said Tom Garzilli, chief marketing officer, Brand USA.