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On the back of new trends in the airline sector related to digitalisation and emergence of customer experience as a key brand differentiator, Sabre introduces its retailing solutions set to assist the airlines in strategic growth.

The technology provider’s digital experience system SabreSonic Customer Sales and Service, boasts features to enable seamless end-to-end customer sales and service solution, such as customer experience, airports reimagined, and airline retailing and data analytics.

Furthermore, SabreSonic Customer-Centric Retailing Platform is a customer-focussed system designed to optimise web-based offerings and to develop personalised products and services addressing customer’s unique needs.

The technology solutions allow airlines to incorporate passenger data and enhance customer experience from shopping to post-trip follow-ups.