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60 percent of travellers begin their search for accommodation on Google 60 percent of travellers begin their search for accommodation on Google

TravelClick Expands Google Partnership

TravelClick, a global provider of data and revenue-generating solutions for hoteliers, has expanded its relationship with tech giant Google to help independent and small to mid-sized hotel chains better identify, attract and convert guests.

With Google Premier Partner Status, TravelClick expects to offer its hotel customers priority access to Google beta products, elite account support and performance review with a dedicated, global account team and unique pieces of data for campaign optimisation.

“When hoteliers engage with these same consumers using TravelClick’s Customer Relationship Management guest profiles, forward-looking demand data and best-in-class booking engine, hoteliers are able to convert more consumers into paying guests and optimise their pricing,” noted Curtis Brewer, senior vice president, reservations and website solutions, TravelClick.

Ru Roberts, senior industry head of travel, Google, added, “Our combined efforts provide a platform for hoteliers to be able to reach the 60 percent of travellers who use Google when they begin to search for travel accommodations and then leverage TravelClick to convert those searches into bookings.”