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In 2016, Preferred Hotels & Resorts saw a 15 percent year-on-year increase in reservations revenue, generating USD1.11 billion on behalf of its member properties worldwide.

The provider of sales, marketing and distribution services to independent luxury properties partly attributed the success to its iPrefer programme which was restructured in February 2016 to feature a simplified two-tier arrangement with enhanced benefits which fuelled stronger loyalty.

In 2016, there was a 57 percent boost in enrolments, a 24 percent rise in stays and a 23 percent jump in room revenue generated through the scheme, compared to 2015.

During the year under review, 82 new addresses were also added to its portfolio, including properties in five new countries across the Middle East and Scandinavia.